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interaction design: shaping seamless user experiences Interaction design focuses on creating intuitive user interfaces that enable smooth and meaningful interactions with the website:
  • usability: the degree to which a website is easy to use, ensuring that users can complete their desired tasks without confusion.
  • touchpoints: interactive elements like buttons, forms, and clickable icons, where users engage with the website.
  • gestures: natural actions, like swiping or tapping, that users perform on mobile devices to interact with a website.
  • feedback loops: immediate responses that confirm an action, such as a button changing color when clicked, ensuring the user feels in control.
  • progress indicators: visual signals (such as spinners or progress bars) that inform users that an action is being processed.
  • onboarding: a user’s first interaction with your site or app, guiding them through essential features and ensuring a smooth introduction.
  • sticky elements: ui components like navigation bars that remain visible even when users scroll through the page, improving navigation.
visual and interactive hierarchy: guiding the user’s focus Organizing elements through a visual hierarchy helps users navigate the website intuitively and ensures that the most important information is highlighted:
  • visual weight: assigning more prominence to key elements by adjusting size, color, or position to guide the user’s eye.
  • gestalt principles: design rules that shape how users perceive grouped elements, including proximity and similarity.
  • whitespace: intentional use of empty space to reduce clutter, improve readability, and create a clean design aesthetic.
  • z-index: a css property determining the stack order of elements.
  • loading states: visual placeholders or animations that assure users content is being processed.
  • empty state design: handling situations where a page has no content by offering suggestions or solutions.
ui patterns: enhancing familiarity and usability
  • card layout: grid-based system organizing content into rectangular modules.
  • hero image: a large banner image at the top of a homepage to capture attention.
  • infinite scrolling: continuously loads more content as the user scrolls.
  • pagination: divides content into pages for easier browsing.
  • hamburger menu: a minimalist icon used to hide or reveal navigation links.
  • sticky navigation: fixed navigation that remains visible while scrolling.
  • mega menus: expansive dropdowns offering access to categories and subcategories.
user-centered design: designing for your audience
  • personas: fictional representations of different user types based on real data.
  • user journeys: mapping the steps users take to achieve goals and identifying pain points.
  • empathy mapping: understanding emotions, thoughts, and goals to design with the user perspective.
  • heuristic evaluation: testing the website against usability standards.
  • accessibility testing: ensuring usability for people with disabilities.
microinteractions: adding delight and functionality
  • hover states: visual changes triggered when a user hovers over an element.
  • tooltips: small pop-ups providing additional information.
  • transitions and animations: smooth effects between ui states.
  • notification toasts: brief messages confirming user actions.
animation: purposeful interactivity
  • parallax scrolling: background images move at a different speed than foreground.
  • css transitions and animations: smooth changes between states or complex movements.
  • easing: speed curve of animations for natural acceleration or deceleration.
  • lazy loading: deferring non-essential content loading to improve performance.
content strategy and ui copy: crafting effective messaging
  • microcopy: brief text in buttons, forms, and error messages.
  • tone of voice: personality conveyed through content.
  • error states: clear messages guiding users to fix mistakes.
  • call to action (cta): direct users toward a desired action with clear and compelling wording.
cross-platform design: reaching all users
  • design: prioritize desktop layout and functionality before scaling up.
  • responsive design: fluid layouts that adapt to screen sizes and orientations.
  • breakpoints: predefined screen widths where layout changes to accommodate devices.
  • adaptive design: distinct layouts for specific screen sizes.
final thoughts
  • social proof: show your website is valid and trustworthy.
  • opt-in: collecting user details responsibly.
  • border radius: 0.915rem for all interactive elements to ensure consistent styling.